Measures for Labelling AI-Generated Synthetic Content

In force: Algorithmic Recommendation Management Provisions · Deep Synthesis Management Provisions · Interim Measures for the Management of Generative AI Services · Scientific and Technological Ethics Regulation · Next Generation AI Development Plan · Measures for Labelling AI-Generated Synthetic Content (from 1 Sep 2025) · Security Management Measures for Facial Recognition Technology Applications (from 1 Jun 2025). A national AI standards committee draws members from industry including Baidu, Alibaba and Tencent; the CAC operates a filing/registration regime for generative AI services and algorithms. 1 Sep 2025 — Mandatory AI content labelling takes effect The Measures for Labelling AI-Generated Synthetic Content — issued 14 March 2025 by the CAC with MIIT, the Ministry of Public Security and NRTA — require all AI-generated online content to carry both explicit labels (visible to users) and implicit labels (embedded metadata). Platforms must verify, preserve and not remove labels. This is the world's first economy-wide AI content labelling mandate. Norton Rose Fulbright — China's AI Labelling Regulations: key points <https://www.nortonrosefulbright.com/en/knowledge/publications/c1211a61/chinas-proposed-ai-labelling-regulations-key-points> China Law Translate — Measures for Labeling of AI-Generated Synthetic Content (English text) <https://www.chinalawtranslate.com/en/ai-labeling/> Loeb & Loeb — China's AI-labeling measures and mandatory national standards take effect September 1 <https://www.loeb.com/en/insights/publications/2025/03/chinas-ai-labeling-measures-and-mandatory-national-standards-take-effect-september-1>